Ford introduced Monday it’s chopping the value of its electrical pickup truck, the F-150 Lightning, by between $6,000 and $10,000 relying on the mannequin.
Ford beforehand hiked the value of the truck 4 occasions beginning in April 2022, with the least costly mannequin going from about $40,000 to just about $60,000. With the newest reduce, it now goes for just below $50,000. The automative maker stated it was capable of make the value cuts due to manufacturing unit enhancements and cheaper supplies.
It marks the newest growth within the battle to dominate the electrical automobile market, after rival Tesla additionally not too long ago introduced a value drop. Right here’s what specialists and analysts make of it.