Yaccarino has been at NBCU for 12 years, most lately serving as chairman of worldwide promoting and partnerships. She brings deep information of the promoting sector to Twitter at a time when some advertisers have been skeptical of Musk’s management and the platform’s future.
In her NBCU position, she managed a 2,000-member workforce, overseeing advertising and marketing in addition to world, nationwide, and native advert gross sales. The media firm introduced on Friday that she was leaving.
She’s additionally the previous chair of the board of the Advert Council, a nonprofit that produces PSAs for NGOs and the U.S. authorities. In 2021 the council labored with the Biden administration on a pro-vaccine marketing campaign.
Yaccarino seems to share Musk’s conservative political leanings, in keeping with studies.
Some Twitter customers had been fast to level out that Yaccarino follows numerous right-wing Twitter accounts.
In 2020, former U.S. President Donald Trump appointed Yaccarino to the President’s Council on Sports activities, Health, and Diet, alongside the unsuccessful Republican Senate candidates Herschel Walker and Dr. Mehmet Oz.
Some far-right accounts, in the meantime, criticized Yaccarino over previous statements in assist of variety and vaccinations, in addition to her ties to the World Financial Discussion board, the place she’s chaired a process power centered on the way forward for work.
Would not wager towards Elon
Yaccarino has interacted with and praised Musk up to now, lately interviewing him about his imaginative and prescient for Twitter at a digital advertising and marketing convention in Miami.
Final yr, whereas talking at an Advert Age convention, she mentioned she would not “wager towards” Musk, and mentioned she was obsessed together with his “fascinating” $44 billion buy of Twitter.
She mentioned she thought Musk “understands security and transparency,” however wants time to “study promoting.”
“Give me a break, I feel we will educate him,” she mentioned.